Running a startup food business takes a lot out of you, and on the off chance you get the opportunity to take some time off, you're probably thinking Hawaii or Aruba. But a course in meditation and mindfulness may be more to your benefit. Dang Foods founder Vincent Kitirattragarn offers this story of how vipassana, or insight meditation, helped make his gut decisions—the kind so often required of a business owner—much more intuitive.

Vincent Kitirattragarn, CEO

February 11, 2014

4 Min Read
Let insight meditation hone your business mind

About the Author(s)

Vincent Kitirattragarn

CEO, Dang Foods

Vincent Kitirattragarn is the creator of award-winning Dang Coconut Chips, the first nationally available brand of toasted coconut chips in the U.S. The inspiration for Dang came when Vincent’s mother handed him a recipe that included toasted coconut as an ingredient. Dang, which is his mother's name, aims to expand culinary boundaries by introducing healthy, innovative snacks to American consumers. Dang Coconut Chips are available in more than 2,000 stores nationwide including Safeway, Whole Foods, Sprouts, The Fresh Market, H-E-B, and Amazon.com. Vincent holds two Engineering Degrees from Cornell University and currently resides in Oakland, California. 

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