Nutrition Business Journal

Leveraging the Face to Face

Challenges and opportunities for personalized nutrition in the MLM channel

Personal nutrition would seem to favor the high-touch channels. Practitioners are obvious. But network marketing, which relies on one-on-one contact, would seem to offer huge potential. In practice, however, companies in this space have struggled to deliver tailored, personalized models.

Companies like Shaklee and USANA are seeing some success with proprietary apps that nudge customers to stick to their product regimens, but FTC regulators have drawn th

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