Personal nutrition would seem to favor the high-touch channels. Practitioners are obvious. But network marketing, which relies on one-on-one contact, would seem to offer huge potential. In practice, however, companies in this space have struggled to deliver tailored, personalized models.
Companies like Shaklee and USANA are seeing some success with proprietary apps that nudge customers to stick to their product regimens, but FTC regulators have drawn th
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.