Lifesupplemented Unveils Campaign to Help Consumers Measure Their Wellness

WASHINGTON, D.C., SEPTEMBER 27, 2007 – The Council for Responsible Nutrition (CRN) today announced the official launch of the “Life…supplemented” public relations campaign, kicking it off with a new website——that will help encourage consumers to create a personal wellness regimen incorporating the three pillars of wellness: healthy diet, supplements and exercise. In addition, a free, fun, interactive tool found on the site—My Wellness Scorecard—will help consumers determine their personal level of health and identify whether they’re an AlphaWELL, a WELL, a WannabeWELL or an OhWELL.

“This consumer wellness campaign is important for our industry, because we’re talking to consumers on a practical level. We all want to know that there’s good science behind the products we use to maintain and promote good health, but we also want to know what other healthy people are doing and how we can personally improve our health habits,” said Judy Blatman, vice president, communications, CRN. “ ‘Life…supplemented’ focuses on the smart lifestyle choices you should make—including taking supplements—and offers some simple tips to getting and staying on track.”

My Wellness Scorecard prompts visitors to answer a series of questions about the healthy (or not so healthy) lifestyle choices they’re making, including healthy diet, use of dietary supplements and physical activity.

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After the brief online quiz, respondents find out immediately if they are an:
• AlphaWELL - extremely proactive and meticulous about their overall health and well-being
• WELL - often focused on and proactive about their overall health and well-being
• WannabeWELL - recognize the importance of taking care of themselves, but sometimes find it difficult to follow through
• OhWELL - scored below average in nearly every category, but want to find ways to improve their lifestyle choices

“I took the quiz myself and I’m a WELL, falling short of the top score because I need to improve my diet and exercise habits a bit more,” said Annette Dickinson, Ph.D., CRN consultant and past president. “The fact of the matter is, most of us struggle with eating right and finding the time to exercise. This campaign helps educate Americans about things we can do to help improve overall health and well-being.”

The website also features easy-to-follow tips to help consumers improve their wellness profile; interesting facts about high-profile members of the “Life…supplemented” Wellness Cohort; a reference guide to dietary supplements; articles relating to the three pillars of health; quick polls and quizzes; and information about general health and wellness.

In addition to media outreach and satellite media tours, the “Life…supplemented” campaign is being supported by an online advertising campaign designed to inspire consumers to try My Wellness Scorecard.

“This is an effort that more companies in the supplement industry should get involved with,” said Ms. Blatman. “We’re creating a community for people who want to know more about supplements and good health, and in order to keep the momentum going, we need additional companies—both CRN members and non-members—to work with us.”

About “Life…supplemented” “Life… supplemented” is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, which includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health.
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The “Life…supplemented” initiative is funded by the following companies: Steering Committee—BASF Corporation; Bayer HealthCare; DSM Nutritional Products; NBTY; and Pharmavite. Additional funders include: Archer Daniels & Midland; B&D Nutritional Ingredients; Cargill Health & Food Technologies; Cognis Nutrition & Health; Covance Laboratories; Embria Health Sciences; GBA Health Communications; Kemin Health; Kyowa Hakko U.S.A.; Leiner Health Products; Mannatech; Natural Alternatives International; Nutraceutical Corporation; Nutramax Laboratories; Perrigo Company; Reliv International; Schiff Nutrition International; Seven Seas Limited; Shaklee Corporation; and Swiss Caps USA.

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Please contact Season Solorio at [email protected] or 202-204-7970.

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