Little Duck's tips for perfect packaging

For Zak Normandin, founder of New York City-based Little Duck Organics, packaging can sometime feel more important than the product. When you have so little time to catch a consumer's eye, unique, standout branding is a must. Normandin has developed several unique touches to his products that help him compete in the cutthroat kids' snacks category. Watch as he walks you through them.

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