Natural Foods Merchandiser

LOHAS Journal Postpones Publication

Conscious Media recently suspended publication of LOHAS Journal and laid off most of its Natural Business Communications editorial staff, citing low ad sales revenue for the January/February issue.

"We're not folding the magazine, we're delaying publication," said Frank Lampe, editorial director for Broomfield, Colo.-based NBC. "In spite of the recent redesign the ad sales for the January/February issue were below a threshold where we felt comfortable going forward with publication."

The print publication suspension will not affect other NBC products including the Natural Business Market Trends Conference scheduled to take place in Broomfield, Colo., in June and the LOHAS Journal Weekly online magazine, Lampe said. "The division is very viable—the online magazine is going to expand, we just don't have the advertiser support for the print journal at this time."

Four employees were laid off. "Currently we have two full-time staff members devoted to Natural Business products," Lampe said. In addition to Lampe, Tabitha Brown remains as conference manager. Former publisher Steve Hoffman is serving as a part-time consultant in conference sales.

The LOHAS Journal was launched in March 2000 as a trade publication for the LOHAS—lifestyles of health and sustainability—industry. In August 2002, NBC was bought by Conscious Media Inc., also based in Broomfield, Colo.

Natural Foods Merchandiser volume XXIV/number 2/p. 9

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