Materna Laboratories Ltd., the leading infant formula company in Israel, extends its line to young children with the launch of Materna Big. This triple action, powdered milk product is fortified with vitamins formulated by LycoRed Ltd., Beer Sheva, Israel.
“Materna wanted to create a reduced-sugar, fat-free product that would appeal to both kids and their mothers. While we know that adults are often willing to sacrifice on taste and color for the sake of good nutrition, kids, on the other hand, are uncompromising when it comes to the taste and overall look of the foods they will eat.” explains Udi Alroy, Marketing Director at LycoRed. “To meet the challenge we had to satisfy both the mothers’ demand for a nutritious, healthy product, and the kids’ demand for great taste. LycoRed succeeded by first selecting the highest quality vitamins necessary for kids’ development and then masking the unpleasant vitamin/mineral taste.”
“The LycoRed vitamin formulation, with its improved solubility and extended shelf life, made it possible for Materna Laboratories to come to market with the type of advanced formula powdered milk drink we were after.” says Orly Regev, Marketing Director at Materna Laboratories. “Materna Laboratories' mission is to create nutritious, great tasting products that help parents ensure that their kids will get all the nutrients they need."
Materna Big contains 23 essential vitamins and minerals, probiotics and fiber to support fiscal development, immune system function, and healthy digestion in children ages 2.5 to 8 years old. Materna Big comes in chocolate, strawberry and banana flavors. It can be consumed alone as a milk drink or together with breakfast cereal and is now available in major supermarket chains throughout Israel.
Materna Laboratories is the leading infant formula company in Israel. The manufacture site is certified GMP, ISO 9001:2000, HACCP. All products are Kosher and manufactured in compliance with the strictest quality standards.
LycoRed creates innovative nutrition through a combination of new and innovative products and through closer relationship with their customers. LycoRed’s nutrition solutions simplify the development and production process of cutting-edge food, beverage and nutritional supplement products. Partnership and support through all the stages of product development allow the customer to benefit from LycoRed's expertise and creativity.