Marco Hi-Tech and AquaNOVA announce partnership to market AquaNOVAs micellized, highly bioavailable ingredients.

Marco Hi-Tech JV LLC based in New York City will feature Germany based AquaNOVAs innovative NovaSOL micellation technology and its high absorption ingredients at the upcoming Supplyside West trade show in Las Vegas.

AquaNOVAs patented NovaSOL Technology involves the micellation and solubilization of actives which leads to nano-sized particles called Product Mi-celles. These Product Micelles, just about 30 nm small, are neither hydrophilic nor lipophilic but are amphiphilic, which means they are soluble in both water and lipids. They are nano-sized carriers for active ingredients and duplicate the micelles that are physiologically formed in the small intestine prior to absorption of fat soluble nutrients. Therefore, the NovaSOL process can be considered a simulated digestion process. NovaSOL products are predigested active in-gredients. This allows for a much faster and efficient absorption.

The Product Micelles are extremely pH-stable and pass through the stomach without being affected by the gastric pH of ~1. At the site of absorption in the small intestinal wall, the active is released from the micelle. The biological release mechanism for the NovaSOL is the same as the physiological nutrient micelles.

The NovaSOL technology yields liquid formulations of active ingredients, which allows for direct encapsulation without any additional excipients; overage and/or pre-production processing.

AquaNOVAs NovaSOL ingredient formulations offer a wide array of practical advantages for the Dietary Supplement; Beverage; Functional Food and Cosmetic industries i.e.:

Strongly enhanced systemic absorption (bioavailability)
Can be directly encapsulated. Do not need additional excipients; overage or pre-production processes
Soluble in both aqueous and lipid systems
Yield crystal clear solutions, e.g. in functional beverages or liquid supple-ments
Clear Dissolution profile
Optimal and homogenous distribution in the final product
High stability against heat, shear and pH

AquaNOVA, through Marco Hi-Tech, supplies liquid bulk formulations or bulk soft gels or packaged soft gels. In addition to its standard product range
AquaNOVA offers contract formulation, development and manufacturing of custom-made ingredient solubilisates.

At the SSW Trade Show, branded manufacturers looking to create better absorb-able products should focus particular emphasis on NovaSOL Q, a patented water-soluble and highly bioavailable CoQ10 formulation for either soft gels or liquid supplements. The superior bioavailability (330% of conventional CoQ10) has been proven in the largest human bioavailability study so far conducted with CoQ10.

NovaSOL Lipoic, a water soluble and highly bioavailable -lipoic acid, and NovaSOL SUSTAIN, a patented micellized and clinically proven weight loss and weight management ingredient will be featured as well.

AquaNOVA and Marco Hi-Tech are convinced that the bioavailability of dietary ingredients will enjoy increasing importance and significance in the dietary sup-plement industry as more and more consumers are educated and understand that only an active that is sufficiently absorbed in the body will achieve the de-sired results or efficacy.

Contact: [email protected]

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