Nutrition Business Journal
Marketing to busy moms requires an integrated approach

Marketing to busy moms requires an integrated approach

Based on the latest Census Bureau figures, U.S. moms represent a staggering $2.1 trillion in spending — up from $1.7 trillion in 2004, according to mom marketing expert Maria Bailey, whose firm BSM Media has been tracking this number for the last 10 years.


Mothers not only often represent the heart of a family, but they also typically control its purse strings. That's why if you're selling a product formulated or marketed for children, you want a healthy portion of your message sp

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