You have a fantastic idea for a new natural product. Now what? How do you take that light bulb and really make it shine? In this video, one of the best brand-blossoming gurus in the biz, Kristine Carey, vice president of marketing at MyChelle Dermaceuticals, breaks down how to build a great natural products company that speaks to Generation C. These consumers are young, old, male and female, but they have some key things in common: They’re all about creation, connection and community. Here’s your strategy in seven easy steps.