Membrell launches new look

Membrell launches new look

Eggshell- and eggshell membrane–derived products get a face-lift.

Membrell, maker of eggshell- and eggshell membrane–derived products JOINThealth Original, JOINThealth Plus Antioxidants and BONEhealth, is excited to announce it is launching a new look for itsJOINThealth and BONEhealth product lines.

Membrell has revamped its look with bold new boxes for its premium joint and bone health supplements. The boxes feature bold colors, bigger product names and helpful information about the products. New retail promotional pieces will also be available such as window clings, end cap and hanging posters, and shelf talkers for each of the three products. The counter and floor displays have also been redesigned to showcase the new look. Membrell is also launching a new advertising campaign for their JOINThealth product line, showing the small number of capsules needed to see results versus the number of capsules needed with competing products.

“It was time to take Membrell’s look to the next level. The new look now matches the premium quality of the products,” says April Knell, marketing coordinator for Membrell. “We have a great new look, with the same incredible formulas as before. The products visually jump off the shelf when positioned individually or featured as a family of products on the shelf.”

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