Nutrition Business Journal

MLM Giant Establishes $10-Million Center for Optimal Health

New center serves as a hub for distributor health assessment and training; media outreach program contemplated.

Nutrilite, the supplement brand of Alticor (which owns Amway, Quixtar and Access Business Group), says it has had little difficulty counteracting negative media reports about supplements because of the trust its distributors have established with consumers. “Our users turn to our independent business owners or whoever their upline [contact] is for answers when they have questions,” said Sam Rehnborg, president of the Nutrilite Health Institute. “The

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