Nutrition Business Journal

More than skin deep

Nutricosmetics: global success, domestic opportunity

Preservation is the draw, but maturation is absolutely critical for the success of the nutricosmetics in the U.S. market. While the category got off to a slow, if not rocky, start in the U.S., things may be looking up. So, are we there yet?

Defined as supplements that can help support skin, hair and nail health, nutricosmetics can come in a range of forms, from pills and beverages to chews, powders, even beer. While the category is growing dome

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