Launching a new natural or organic food is fun—heck, if it were a total chore, you’d go back to your office job. Perfecting the product, developing branding, spreading the word—all of these activities get the creative juices flowing and adrenaline pumping. But there’s also a good shake of not-so-fun stuff that—sorry, new entrepreneur—you can’t skimp on. John Maggio, founder and CEO of Big Mouth Snack, talks the gritty details.