BOULDER, Colo., Mar 05, 2007 (BUSINESS WIRE) -- New Hope Natural Media, a leading media resource and information provider for the natural, organic and healthy products industry ( www.newhope.com) and SPINS, a premier provider of industry reporting and consulting services for the natural products industry, today announced a partnership to provide updated sales information reporting to natural products retailers.
As the first step in this partnership, New Hope's The Natural Foods Merchandiser(TM) ( www.naturalfoodsmerchandiser.com) will add a new "TrendSpotting" page that features SPINS' insight and analysis each month, beginning with the March 2007 issue of the magazine. SPINS will also provide product and consumer information to support joint SPINS-NFM reporting throughout the magazine, as well as expert speakers for NFM's webinar series.
"NFM's 12,000 readers can now take advantage of the guidance of industry experts and the most recent available data to drive sales in their stores," said Mauricio Lluch, group publisher of NFM. "Both organizations are focused on educating and empowering natural retailers with information and insight on the hot-selling products they need to grow their businesses."
"Natural channel retailers are an essential component of the natural products industry, serving the needs of their consumers while helping to raise the bar for industry standards," said Tony Olson, CEO of SPINS. "We are thrilled to partner with New Hope Natural Media as a way to extend our reach to this community and promote its continued success."
Media Alert: SPINS will discuss strategies for the natural channel at Natural Products Expo West, where SPINS CEO Tony Olson will review ways for natural channel retailers to differentiate themselves in a series of presentations. Interested retailers should contact SPINS at (847) 908-1249 for a complimentary invitation.
Founded in 1979, NFM is the largest and most authoritative trade magazine for the fast-growing natural and organic industry. In addition to NFM's use of SPINS data and trend information to enhance its coverage of the industry. SPINS is also a contributing data partner to NFM's annual June Market Overview issue.
SPINS was founded in 1995 as the first company to offer natural products sales data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS' comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. Learn more at www.spins.com
New Hope Natural Media
New Hope Natural Media ( www.newhope.com), a division of the new Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services.
The new Penton Media, Inc., headquartered in New York, is one of the nation's largest business-to-business media and information companies, serving more than six million business professionals every month. Its market-leading brands are focused on 30 industries. The company was formed through the combination of Prism Business Media and Penton Media. The new company will adopt the Penton Media brand and expects to complete the transition to this new unified branding by March 15. Its growing portfolio includes 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences and more than 500 information data products. The privately held company is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, its co-investors, and by MidOcean Partners. For additional information on the company and its businesses, visit www.prismb2b.com and www.penton.com