Natural entrepreneurs share financing strategies & startup challenges

Launching a business in the natural products industry definitely comes with its ups and downs. Fortunately, those who have gone before are more than willing to talk about the journey.

In the first video of a series, eight natural entrepreneurs who exhibited (or launched!) at Natural Products Expo East 2012 share how they've secured funding and dealt with their greatest challenge. We chat with:

  • Sonja Sheasley, Founder, Bum Boosa Bamboo Products
  • Alejandro and Cara Paiuk, Founders, Nutty Cow
  • Katie Jesionowski and Silvia Gianni, Founders, MySuperFoods Company
  • Darren Baker, Founder, Flax Seasoning
  • Kris Whelan, Founder, Blue Buddha Beverages
  • Funlayo Alabi, Founder, Shea Radiance

Interviews by Caren Baginski
Produced by Erin Manning

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