In October of 2009, Natureâs Formulary LLC, the natural product industryâs oldest marketer of Ayurvedic products announced the launch of a new identity and label design, coinciding with the conversion of all products to either organic or wild crafted herbal ingredients.
The company said that 75% of the supplements have already been converted and the balance will be before the end of this year. âWe have worked diligently to respond to our customerâs desires, âsaid Kristin Giuliani, Sales and Marketing Manager. There will be no price increase for the organic and wild crafted products, a company spokesman indicated.
âOur new packaging has been getting excellent reviews from trade and consumer customers alike,â said, P. K. DavÃ©, CEO of Natureâs Formulary. The new label uses recycled paper and printed with solvent-less inks and a bottle that has always been made from 100% recyclable materials. A circular logo has been placed on the every label to clearly indicate Natureâs Formularyâs commitment to social responsibility through sustainable cultivation and best practices at all levels; from the farm to customer. This includes the companyâs advocacy of fair trade practices.
About Natureâs Formulary:
Natureâs Formulary is the natural products industryâs oldest marketer of Ayurvedic products including herbal supplements and personal care products. All of the companyâs products are based on Ayurvedic Medicine, a 4000 years old science of health care developed in India. Consistent with Ayurvedic philosophy, Natureâs Formulary has always believed in empowering consumers to make their own health care decisions and offers the industryâs broadest educational programs. The companyâs products are available throughout the USA at health food stores and on-line at http://www.naturesformulary.com/. Natureâs formulary products are manufactured and packaged in the USA in FDA inspected facilities.
Retailers can get more information at 800-923-9338, ext 10. For trade inquiries please contact Kristin Giuliani at ext. 11 or [email protected]. Reporters and media are requested to contact P K DavÃ© by e mail at [email protected]