In October of 2009, Nature’s Formulary LLC, the natural product industry’s oldest marketer of Ayurvedic products announced the launch of a new identity and label design, coinciding with the conversion of all products to either organic or wild crafted herbal ingredients.
The company said that 75% of the supplements have already been converted and the balance will be before the end of this year. “We have worked diligently to respond to our customer’s desires, “said Kristin Giuliani, Sales and Marketing Manager. There will be no price increase for the organic and wild crafted products, a company spokesman indicated.
“Our new packaging has been getting excellent reviews from trade and consumer customers alike,” said, P. K. Davé, CEO of Nature’s Formulary. The new label uses recycled paper and printed with solvent-less inks and a bottle that has always been made from 100% recyclable materials. A circular logo has been placed on the every label to clearly indicate Nature’s Formulary’s commitment to social responsibility through sustainable cultivation and best practices at all levels; from the farm to customer. This includes the company’s advocacy of fair trade practices.
About Nature’s Formulary:
Nature’s Formulary is the natural products industry’s oldest marketer of Ayurvedic products including herbal supplements and personal care products. All of the company’s products are based on Ayurvedic Medicine, a 4000 years old science of health care developed in India. Consistent with Ayurvedic philosophy, Nature’s Formulary has always believed in empowering consumers to make their own health care decisions and offers the industry’s broadest educational programs. The company’s products are available throughout the USA at health food stores and on-line at http://www.naturesformulary.com/. Nature’s formulary products are manufactured and packaged in the USA in FDA inspected facilities.
Retailers can get more information at 800-923-9338, ext 10. For trade inquiries please contact Kristin Giuliani at ext. 11 or [email protected]. Reporters and media are requested to contact P K Davé by e mail at [email protected]