For Immediate Release Contact: Chris Lasonde, Nutrition Business Journal Tel: 303.998.9221 E-mail: [email protected]
Last year’s economic implosion didn’t offer many silver linings for businesses, but one positive effect of the recession for the U.S. nutrition industry was the spike in consumer interest in dietary supplements. Some predicted that consumers’ falling disposable income would hamper dietary supplement sales, but in fact the opposite actually occurred: As more people lost their jobs and ability to pay for healthcare, many turned to supplements to remain healthy and ward off expensive doctor visits and pharmaceutical drugs. From an overall growth perspective, U.S. consumer sales of dietary supplements lagged those of other nutrition industry categories. Yet, of all the categories, supplements was the only one to actually grow more in 2008 than in 2007—which is saying a lot for a relatively mature business in a tough economy. Nutrition Business Journal estimates show that total U.S. consumer sales of dietary supplements expanded 6.2% to $25.2 billion last year. Dietary supplement sales growth was stronger in 2008 than it has been since the late 1990s, and NBJ expects supplement sales to continue growing in 2009 but at a slightly slower pace than in 2008.
Beyond the economy, 2008 proved to be an eventful year for the nutrition industry from a regulatory and news-making perspective, and 2009 is turning out to offer even more of the same. As we move into the second half of this year, dietary supplement firms stand on the precipice of potential change with regard to government legislation and its enforcement and U.S. consumer confidence in the products the industry manufactures, markets and sells.
All of this and more is reviewed in the 2009 Supplement Business Report, which is a compilation of 13 years of continuous research by NBJ. This report was designed to deliver the U.S. dietary supplement sales data analysis and business insights companies need to thrive in the current economy and make the most of future market opportunities.
“The 2009 Supplement Business Report allows manufacturers and marketers the luxury of having a virtual in-house market research team without all the overhead costs. Our annual report on the supplement industry is frequently cited by industry leaders in their public financial filings, business presentations and market strategy meetings. Past purchasers will agree—the report is a must-have for companies doing business in the dietary supplement market.” – Jason Phillips, Associate Editor, Nutrition Business Journal
“Nutrition Business Journal is widely recognized as the journal of record for the U.S. supplement industry. Since 1996, NBJ has published the most detailed U.S. supplement industry research.” – Patrick Rea, Editorial Director, Nutrition Business Journal
In this report you will find:
- Detailed sales quantifications and growth forecasts for NBJ’s six supplement subcategories: vitamins, minerals, herbs & botanicals, specialty supplements, meal replacement supplements and sports nutrition supplements
- NBJ’s Top 100 Dietary Supplements in the United States ranked by sales
- Analysis and forecasts for every distribution channel (mass market retail, natural & specialty retail, multi-level/network marketing, mail order/DRTV, DR radio, practitioner and Internet) in each product category
- Analysis of competitors throughout the industry, from direct sales to retail, including more than 175 dietary supplement company profiles detailing company sales and product breakdowns
- *New* for 2009 is the NBJ Bottom Line on 175-plus supplement manufacturers, marketers and distributors, providing succinct commentary on the latest happenings within each firm
- A review of consumer spending data, including a detailed look at the universe of dietary supplement users in the United States broken out by population of users and non-users and average dollars spent in each individual supplement category
- A breakdown of 2008 supplement, OTC and prescription sales estimates by 16 specific health conditions, including heart health, cold/flu/immune, joint health, bone health and gastrointestinal health
- Company case studies and expert interviews with CEOs and thought leaders within the U.S. dietary supplement industry
- The latest market trends and insights extracted from NBJ’s monthly surveys and interviews
More than 400 pages of analysis that is simply not duplicated by any market research firm in the United States
Nutrition Business Journal is an executive newsletter for decision-makers in the natural, nutrition and complementary and alternative health industries. NBJ's exclusive research and editorial focus on the strategic issues of the nutrition industry has made it a leading business intelligence resource for subscribers since 1996. To purchase detailed market research reports, subscribe to the NBJ, or sign up for the NBJ's free weekly e-newsletter, please visit Nutrition Business Journal. NBJ also hosts the NBJ Summit, an invitation-only retreat for C-level executives in the nutrition industry each July. For more information, visit NBJ Summit.
New Hope Natural Media, a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors. For additional information on the company and its businesses, visit Penton Media, Inc.