A review of the emerging role of complementary and alternative medicine (CAM) in the U.S. and an analysis of markets, trends, competition and strategy in supplement sales through practitioner channels.
Available for immediate download in electronic format (PDF file), NBJ's CAM Report 2007 presents detailed analysis on the $39.5 billion CAM services market and the $1.7 billion practitioner channel supplement market in the U.S.
This 165-page report is based on more than 10 years of annual analysis on the CAM business and the practitioner channel supplement market by NBJ.
Data presented includes:
- Breakdown of U.S. complementary and alternative medicine service revenues and supplement sales by practitioner type, 1997-2006
- CAM service revenues vs. national health expenditures
- Practitioner population growth in U.S., 1998-2006
- Comparison of practitioner channel nutrition industry sales and supplement sales to other distribution channels
- List of top practitioner channel companies ranked by U.S. supplement sales
- January 2007 Survey results of Scripps Center for Integrative Medicine: Healthcare practitioner attitudes about dietary supplements
Report sections include:
- Overview of the complementary & alternative medicine industry in U.S.
- Data and recent articles of selected practitioner channels
- Insurance issues and corporate wellness programs
- NBJ/Scripps 2007 survey of conventional doctors
- Regulatory Issues
- Overview of the practitioner supplement market
- Company profiles: practitioner supplements
- Marketing the medical angle
- CAM research
CAM modalities profiled include:
- Traditional Chinese Medicine practitioners
- Homeopathic practitioners
- Massage therapists
- Naturopathic practitioners
- Ayurvedic practitioners
- Yoga practitioners
- General practitioners and nurses
NBJ's Complementary and Alternative Medicine and Practitioner Supplement Sales Report 2007 is designed for companies participating in or evaluating the U.S. complementary and alternative medicine and practitioner channel supplement market. It can be of value to business planners, investors, product developers, ingredient suppliers and others requiring an accurate snapshot, a reliable forecast and a comprehensive reference on the CAM business.
NBJ's Complementary and Alternative Medicine and Practitioner Supplement Sales Report 2007 provides market quantification in more than 65 tables and graphs and 165 pages.
NBJ's Complementary and Alternative Medicine and Practitioner Supplement Sales Report 2007 is only available in electronic PDF format. The PDF file will be available immediately after purchasing.