For the third consecutive year, NeoCell will partner with Vitamin Angels, a nonprofit organization dedicated to saving children's lives by providing them with essential nutrients. The group helps fight child mortality on a global scale by providing vitamin A and other micronutrients to children under the age of 5.
Last year, NeoCell was able to help Vitamin Angels provide nutrients to about 200,000 children. The company has set the bar even higher this year and hopes to provide a donation large enough to help 500,000 children.
From Oct. 1 through Dec. 31, NeoCell will donate 25 cents for every product shipped to Vitamin Angels.
According to Vitamin Angels, 45 percent of all child deaths worldwide are caused by a lack of nutrition; that's more than a million innocent lives lost. Millions more will never reach their full physical or mental potential. Many of these children can be saved and their lives dramatically changed through improved nutrition. For just a quarter, Vitamin Angels can provide a young child with two doses of vitamin A.
NeoCell Vice President of Sales and Marketing Jessica Mulligan was so impressed by Vitamin Angeles work that she went on a recent mission with the group, travelling to remote villages in Peru.
"The communities I visited have the worst under-nutrition rates in all of Peru," Mulligan explained. "At altitudes as high as 14,000 feet, little can be cultivated besides potatoes, so that's what almost all the children eat for every meal. Their diets don't provide the variety of vitamins and minerals they need to grow and develop properly."
Mulligan and the other volunteers saw the benefits of previous Vitamin Angels trips to the region.
"I heard story after story of children who were bigger, stronger, and had healthier immune systems than siblings who hadn't taken the vitamins," said Mulligan. "Seeing the very real difference that our contributions are making in the lives of children in need was one of the best experiences of my life."
NeoCell products will have special Vitamin Angel neck tags and display materials are being made available to retailers.