Nutrition Business Journal

The New Brazil

Macro forces align in Mexico to create urgency and opportunity for better nutrition

Here’s an unexpected twist. Two years ago, the nutrition industry could not stop talking about Brazil as the growth market of the moment with its burgeoning middle class and predilections for beauty and fitness. Talking to insiders for this story, NBJ found steady consensus that the spotlight in Latin America has shifted. Many sources expressed frustration over the high costs of entry in Brazil, and optimism about the clear shift in prioritization insid

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