Boulder, CO and Mississauga, ON - October 13 , 2006 - Following the acquisition of NPIcenter, the natural and nutritional industry's leading online portal and business resource, by New Hope Natural Media, the two organizations are now developing integrated programs to enhance education and information flow to their respective and combined audiences. These programs make use of the synergies between the two organizations and the ability to deliver cohesive in-person, in-print and on-line solutions, tailor-made and targeted at discrete audiences such as companies in the healthy ingredient area, seeking to reach food and supplement manufacturers, retailers and consumers.
Starting with next week's SupplySide West show in Las Vegas Nevada, New Hope and NPIcenter will begin collaborating extensively to present innovative opportunities and programs. Collectively, the organizations provide the broadest selection of media options, as well as a through understanding of market issues and dynamics to better support client programs.
The integrated portfolio for the nutraceuticals and supply/ healthy ingredients channel, in addition to NPIcenter, includes Functional Foods & Nutraceuticals, and events such as the SupplyExpo tradeshow, and the Nutracon and Healthy Foods conferences. New Hope Natural Media also produces Nutrition Business Journal and the NBJ Summit.
New Hope Natural Media is a division of Penton Media Inc. (PTON) , a diversified business-to-business media company that provides high-quality content and integrated marketing solutions to more than a dozen industries including natural and organic products.
NPIcenter is the most widely used on-line business resource covering natural and nutritional products, offering news, product and company information to business decision makers. Viewed by over 4.0 million individuals a year, the site (www.npicenter.com) features over 14000 companies in more than 3700 searchable categories, documents, articles, a Career Center, discussion forums and blogs, weekly and daily e-newsletters, profiled companies, products and more.
Publisher, Functional Foods & Nutraceuticals
Phone: (303) 998-9368
Phone: (905) 363-0437