NBJ
Is new product development finally picking up steam in the U.S. nutrition industry?

Is new product development finally picking up steam in the U.S. nutrition industry?

Findings from NBJ’s survey of supplement manufacturers and marketers shows that most companies continue to take a cautious approach to new product development, with the majority of respondents reporting that their plan is to only slightly increase or keep their product development activity the same in 2010 as it was in 2009.

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