Novus International Selects IMG to Assist in Launching, Marketing its New Human Nutrition Division

SALT LAKE CITY, January 27, 2010 - Integrated Marketing Group (IMG) was chosen by Novus International to help create an identity for and formally launch Stratum Nutrition, the company's newly formed human nutrition division. IMG will help manage overall branding efforts including logo development, strategic positioning and creative development, as well as execute a targeted public relations campaign.

As a global leader in animal agriculture health and nutrition, Novus International has been playing an active, albeit behind-the-scenes role in human nutrition since its inception in 1991. The company's core competency is in creating science-based, nutritional solutions for the daily health and welfare concerns that farmers have for their animals. Drawing upon this nutritional solutions-based business approach, Novus is launching Stratum Nutrition, a dedicated human nutrition division that will include ingredients and technologies that can be directly utilized in supplements, beverages and foods.

"We look forward to working with Novus to introduce Stratum Nutrition to the industry, as well as collaborate on branding efforts for the company's specialty ingredients," stated Jeff Hilton, IMG co-founder and partner. "Novus's commitment to product innovation, clinical research and intellectual property will greatly enhance Stratum Nutrition's success in the human health market."

"IMG's knowledge of the dietary supplement, food and beverage ingredient markets made them an ideal partner to help Novus brand and unveil our dedicated human nutrition division, Stratum Nutrition," stated Thad Simons, president and CEO, Novus International. "We feel their expertise is invaluable as we introduce our portfolio of innovative specialty ingredients for human health applications."

About Integrated Marketing Group:
Integrated Marketing Group ( is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements. For branding articles and resources, visit

About Stratum Nutrition:
Stratum Nutrition, a division of Novus International, focuses on human nutrition through specialty ingredients for manufacturers and marketers of foods, beverages and dietary supplements. Stratum leverages the Novus core competencies in nutritional research and innovation as well as the corporate commitment to protecting the environment by actively monitoring economic, environmental and social factors to ensure that its ingredients offer safe, efficient and sustainable health solutions. Stratum offers a portfolio of branded,
value-added ingredients that are progressive, safe and reliable.
These ingredients are based on consumer need, supported by science and the backing of a trusted multi-national company to the marketplace. All ingredients offered share a common R&D philosophy including: unique and/or patented technologies, solid intellectual properties, strong scientific and clinical research, and progressive product applications for human health. To learn more about Stratum Nutrition, please contact Jeremy Moore at 888.403.5039.

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