The Natural Products Foundation Truth in Advertising Program is an ambitious effort designed to help the industry present accurate promotions and information about natural products to consumers. Truth in Advertising works to educate publishers, manufacturers, suppliers, and retailers.
Truth in Advertising at SupplySide West
On Nov.14 and 15, the Natural Products Foundation will once again be a part of the SupplySide Compliance Program at SupplySide West.
Legal Advisory volunteers Marc Ullman, Jackie Kuler, Nicholas Licato and Justin Prochnow will help ensure that exhibiting industry members understand common compliance issues and the importance of self-regulation for dietary supplement advertising.
David Brown, chairman of the NPF Board of Directors, will be presenting a SupplySide Why talk, The Impact of the Self Regulatory Effort, highlighting the Foundation's Truth in Advertising work within the industry. SupplySide Why will feature two full days of short, dynamic talks, presented by industry thought leaders, innovators and leading marketers. Mr. Brown's talk will be presented from the Sands Expo Booth #28073 at 1 p.m. PT on Friday, Nov. 15, and available to stream live online via supplysideshow.com/why-live.
In addition, Marc Ullman and Justin Prochnow will each be featured speakers for SupplySide Education programming. Mr. Ullman will take part in Responding to FDA 483's and Warning Letters on Thursday, Nov. 14 at 10 a.m. Mr. Prochnow will present Caffeine: It's Not Just in Your Cup of Coffee Anymore on Thursday, Nov. 14 at 2 p.m.
Truth in Advertising Review
The NPF Truth in Advertising Review Program is a proactive effort that identifies non-compliant dietary supplement promotions and provides education outreach to ensure industry members comply with Dietary Supplement Health and Education Act (DSHEA) regulations. Since 2010, NPF has reviewed more than 500 advertising cases, mailed 350 warning letters to companies marketing dietary supplements with drug and disease-related statements, and worked with 225 companies to improve marketing policies.
The Truth in Advertising Program is overseen by NPF Legal Advisory Council Chairman Marc Ullman and NPF Executive Director Deb Knowles. The Truth in Advertising Review is initiated by Foundation staff members under the supervision of the NPF Legal Advisory Council.
The NPF Legal Advisory Council (LAC) is composed of attorneys who volunteer their time to help improve the dietary supplement industry’s advertising practices. LAC members are instrumental in NPF’s Truth in Advertising work, supervising the highly successful review component of the program. Current council members include Marc Ullman (Ullman, Shapiro & Ullman), William Garvin (Buchanan, Ingersoll & Rooney), Jackie Kuler (Gronek & Associates), Nicholas Licato (Nexgen Pharma), Jim Prochnow (Greenberg Traurig), and Justin Prochnow (Greenberg Traurig).
NPF has reviewed more than 250 advertising cases in 2013, and TIA Review has mailed 150 warning letters. Over the course of the entire program, two-thirds of warning letter recipients have acknowledge the problems highlighted by Truth in Advertising and worked to revise promotional content and supplement advertising practices.