NPIcenter, an international online information company that serves the nutraceutical, nutritional, supplement, cosmetic and food industries, was acquired by Penton Media Inc.'s New Hope Natural Media, the parent company of The Natural Foods Merchandiser and the producer of the Natural Products Expos.
NPIcenter.com features natural product industry news; a products, services and vendors database; interviews with executives; discussion forums; and job listings. NPIcenter also produces two e-newsletters, NPI Daily and NPIWatch.
"We are excited about a bigger platform and the ability to take our community-building approach to its full potential," said Len Monheit, NPIcenter's president and editor. "We now have the ability to serve [our clients and viewers] better. This means more content, being able to interact with and serve viewers globally, and the potential for an even larger audience than the 10,000 plus viewers a day who currently interact with the site."