Athletes’ Performance (Phoenix, Ariz.), a provider of performance training, nutrition and physical therapy for elite athletes, military and corporations, has announced a $22.5 million investment by ABS Capital Partners, which joins the company’s initial investor Polaris Venture Partners. “The Core Performance business is well positioned to capitalize on companies’ increased focus on proactive wellness programs that can improve employee productivity and retention, while reducing the cost of healthcare and absenteeism,” said ABS Managing General Partner John Stobo, who will join the board of directors. Core Performance programs incorporate web-based instruction and results tracking, onsite fitness centers, and health and wellness coaches. “Historically, while industry research has shown that corporate health centers can offer employers an immediate savings of 10 to 30 percent on healthcare costs, engagement and quantifiable results have been lacking. We have been able to demonstrate… we can create sustainable lifestyle change that delivers a far more powerful ROI to the company,” said Dan Burns, CEO of Athletes’ Performance.
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