Danone is raising its interest in Centrale Laitière in Morocco to 67% by acquiring part of holding company SNI's shareholding for €550 million. Centrale Laitière, in which Danone has been a 29.2% shareholder since 2001, is a leading dairy product company with nearly 60% of the Moroccan market and annual sales of around €600 million.
Centrale Laitière already markets the Danone brands Yawmy, Moufid, and Activia. The move confirms the strategic appeal of markets in North Africa for Danone. Danone is an NCN Cornerstone Investor.
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