Danone is raising its interest in Centrale LaitiÃ¨re in Morocco to 67% by acquiring part of holding company SNI's shareholding for €550 million. Centrale LaitiÃ¨re, in which Danone has been a 29.2% shareholder since 2001, is a leading dairy product company with nearly 60% of the Moroccan market and annual sales of around €600 million.
Centrale LaitiÃ¨re already markets the Danone brands Yawmy, Moufid, and Activia. The move confirms the strategic appeal of markets in North Africa for Danone. Danone is an NCN Cornerstone Investor.
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