NBJ

Nutrition Capital Network news: eDiets.com Acquired in $15 Million Transaction

As Seen On TV Inc. (Clearwater, Fla.), a direct response marketing company and owner of AsSeenOnTV.com, has agreed to acquire publicly traded eDiets.com Inc. (Pompano Beach, Fla.), a provider of home-delivered fresh and flash-frozen prepared meals for weight management. The transaction is a stock-for-stock deal valued at approximately $15 million. eDiets.com reported revenues for the year ended December 31, 2011 of $22.1 million. The merger is expected to close in the first quarter of 2013, at which time eDiets.com will become a wholly owned subsidiary of As Seen On TV. The companies’ shared vision includes a plan to create a long-form infomercial to acquire customers and spur growth of eDiets.com.

 

 

Disclaimer: NCN does not warrant the accuracy, reliability, or timeliness of any NCN news item. Before relying on any NCN News item the information should be independently verified.

For more finance and investment information, visit Nutrition Capital Network news

TAGS: Archive News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish