Publicly traded Hain Celestial Group Inc. (Melville, N.Y.), a leading natural and organic products company, has entered into a letter of intent to acquire BluePrint (New York, N.Y.), a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices. Products include BluePrintCleanse, a delivery program designed to detoxify the body; BluePrintJuice; and BluePrintBar, a raw fruit and nut bar. Founders will continue to manage all aspects of BluePrint, reporting to John Carroll, CEO of Hain Celestial United States. Founded in 2007, BluePrint had a $20-25 million run rate derived mostly from the brand’s cleanse products, according to Bevnet. Juice cleanses are priced at $65-$80 per day and delivered in batches of up to three days at a time. Coolers are shipped nationwide and to Canada via FedEx Priority Overnight and are available for pickup at select locations across the United States. The acquisition is expected to close by year’s end.
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