San Francisco Equity Partners (SFEP) has announced the sale of Method (San Francisco, Calif.), known for stylishly packaged eco-friendly household and personal care products, to Ecover (Malle, Belgium), a leading European manufacturer of green household cleaning products. The transaction will create the world’s largest green cleaning company, SFEP stated. Method’s sales approached $100 million last year. The combined company will employ around 300 staff and deliver projected sales of $200 million. “Ecover and Method will continue as separate brands with a shared ambition to bring as many new consumers as possible into the green cleaning and personal care market,” Ecover stated. Method was founded in 2000 by Eric Ryan and Adam Lowry.
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