House Foods America Corp.(Arden Grove, Calif.), a subsidiary of House Foods Corporation Japan, has acquired El Burrito Mexican Food Products Inc. (City of Industry, Calif.), a healthy Mexican food brand. The company will become a subsidiary of House Foods Holding USA Inc. Financial terms were not disclosed. “Adding healthy Mexican food products to our existing Asian line will allow us to offer consumers a wider variety of healthy lifestyle choices. In the U.S. market, where many different cultures coexist, we anticipate accelerated growth and expanded profits as a result," said Shigeru Natake, president of House Foods America. El Burrito, which was formed in 1980 by Mark and Grace Roth, says it was the first company in California to offer fresh salsas, which were sold in the deli and meat departments of local grocery stores. In the 1990s, El Burrito pioneered soy meat alternatives in traditional Mexican flavors; best known is Soyrizo, a non-meat version of chorizo. House Foods America specializes in tofu products, using only non genetically modified (non-GMO) soybeans grown in the United States.
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