Ocean Spray Ingredient Technology Group (ITG) has extended its partnership with Spectrum Ingredients to further develop the market for cranberry ingredients in South-East Asia. Spectrum Ingredients is now the sole representative of Ocean Spray ITG in Thailand, where it will promote the cranberry ingredient portfolio to a wide range of food and beverage manufacturers. Ocean Spray has worked with Spectrum in Malaysia and Singapore since 1991 and has witnessed the demand for cranberry rise dramatically over the past decade.
“We have already found success with the cranberry in Malaysia and Singapore, supported by consumer awareness of its holistic health benefits,” comments Ken Davis, managing director, Spectrum Ingredients. “It is performing well in the bakery segment, and we are now increasing our efforts in the snacking and trail mix categories, where there is strong growth potential. We are excited to be extending our business relationship with Ocean Spray into Thailand and helping food manufacturers develop healthy, delicious products.”
Lee Doleman, senior manager, international business development, Ocean Spray ITG, adds, “We are delighted to grow our relationship with Spectrum Ingredients in Thailand. Spectrum’s innovative marketing approach and belief in reliable, high quality ingredients complements Ocean Spray’s business culture. We are confident that we will see strong results by widening the scope of our activities with Spectrum.”
Spectrum Ingredients is exhibiting at Food Hotel Asia in Singapore in April, where the team will be in Hall 6, stand 6L 1-07 to discuss developing healthful and innovative products with cranberry. Ocean Spray ITG’s product line includes sweetened dried cranberries, BerryFusions® Fruits, cranberry puree, frozen cranberries and cranberry concentrate. Ocean Spray has local representatives across the region, including China, Japan, Korea, Taiwan, India, Malaysia, Vietnam and Indonesia.
Ocean Spray ITG is part of Ocean Spray. Ocean Spray in the US currently ranks as one of the top 50 food and beverage companies. In Europe, combined sales of branded products and ITG ingredients have topped $100 million. Ocean Spray ITG offers an extensive portfolio of fruit ingredients including sweetened dried cranberries, BerryFusions® Fruits, cranberry powders and purée – all available year round.
For further information on how cranberries can be used in your products, please contact:
Lee Doleman Tel: 1 508 946 7570 Fax: +1 (508) 946-4594 [email protected] Or visit: www.oceansprayitg.com and www.oceanspray.com
Or: Masahiro Sakata Tel: +66 2302 1410
Spectrum Ingredients Pte. Ltd Thailand Office, 388 Exchange Tower, Floor 42, Sukhumyit Road, Klongtoey, Bangkok 10110, Thailand [email protected]