Nutrition Business Journal

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Practitioner shines as supplement industry’s fastest growing segment

The health care practitioner channel is arguably the fastest growing but least understood segment of the natural products industry.

As reviously reported by NBJ, sales of supplements and natural products via healthcare professionals showed an impressive compound annual growth rate (CAGR) of 7.5 percent from 2003 to 2012, outstripping the 5.1 percent CAGR for the natural products industry as a whole.

In aggregate, practitioner sales generated roughly $3 billion in 2013,

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