Organic Bouquet, Inc. Acquires Organic Style(TM) from Rodale Inc.

Newly Incorporated Organic Style Limited to Launch Eco-Living Portal

Los Angeles (May 15, 2007) – Organic Bouquet, Inc. ( – pioneer of the $150 million eco-friendly flower market – today announced the purchase of Organic Style™ trademark and brand from Rodale Inc.

The newly incorporated company, Organic Style Limited, will become an international eco-lifestyle company, offering flowers, gifts, and products across multiple categories.

“We started six years ago with the development of our flagship brand,” said Gerald Prolman, Organic Bouquet's founder and CEO. “Organic Style Limited will be a new 'eco-lifestyle' destination for people seeking high quality products that uphold the well-being of the planet and humankind.”

The announcement came at the LOHAS 11 Forum, with leaders from Fortune 500 companies and industry leaders in the organic and sustainable sector in attendance. LOHAS is an acronym which stands for “Lifestyles of Health and Sustainability” and describes a $226.8 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. Approximately 30 percent of the adults in the U.S., or 63 million people, are currently considered LOHAS Consumers.

Prolman also announced that Adrian Bellamy has become Chairman of the Board of Organic Style Limited. Bellamy also holds positions as chairman of the Body Shop (a division of L'Oréal, OREP: Paris Stock Exchange), chairman of Reckitt Benckiser PLC (RB: LON), and sits on the boards of the Gap (GPS: NYSE) and Williams-Sonoma (WSM: NYSE).

J.I. Rodale, Founder of Rodale Inc., is considered a pioneer of the organic movement. Rodale published Organic Style magazine from 2001-2005, during which time it became a leading resource for sustainable living.

“Gerald Prolman has exciting plans for growing the Organic Style brand. We look forward to working with him in the future,” said Maria Rodale, Vice Chairman of the Board of Rodale. “My grandfather, J.I. Rodale, was instrumental in starting the organic movement, and we’re all doing our part to help fulfill his vision to help and encourage people to achieve good health for themselves, their families and their communities.”

Prolman plans to launch in time for the 2007 Holiday season, and Organic Style as a custom publishing magazine in 2008.

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