Nutrition Business Journal

In the palm of your brand

For millennials all marketing is mobile, and direct is king

Oh those marvelous millennials. You see them everywhere, stuffed into skinny jeans, puffing illicit substances from vapor pens, building yurts at Burning Man, and experiencing life through the screen of an iPhone. They are here and they are the future. With more than 80 million of them marching to an often independent/skeptical beat, modern 20-and 30-somethings are dictating the way America lives, dies and buys.

That buying part, especially in categories like supplements, more o

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.