Oh those marvelous millennials. You see them everywhere, stuffed into skinny jeans, puffing illicit substances from vapor pens, building yurts at Burning Man, and experiencing life through the screen of an iPhone. They are here and they are the future. With more than 80 million of them marching to an often independent/skeptical beat, modern 20-and 30-somethings are dictating the way America lives, dies and buys.
That buying part, especially in categories like supplements, more o
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