What was the genesis of Eco Lips?
Back in the early 90s, I met this cute girl who was making lip balm on her stovetop. Her name was Andrea. I basically fell in love with her and her lip balm all at the same time. Being a lifelong entrepreneur—never really having a successful business, but always playing around with businesses since I was a toddler—I saw an opportunity in lip balm. It was natural, it worked.