Nutrition Business Journal

The Personalized-Nutrition Boom

Microbiome research, wearable fitness trackers, and at-home DNA tests usher in a new era

What does the future of personalized medicine look like? Ask Jeffrey Bland. He’s already living it.

Over the past year, the nutritional biochemist and founder of the Personalized Lifestyle Medicine Institute has had his entire genome sequenced once, his gut bacteria assessed four times, and his blood, spit, and urine scrutinized quarterly to measure everything from insulin sensitivity and inflammation to food allergies and nutrient absorption. He t

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