Nutrition Business Journal

Practitioners, Get Ready

Personalized medicine will require personal care

Russell Jaffe, M.D., came to integrative medicine more than 30 years ago. He worked in clinics, headed up research, and moved from skeptic to outspoken proponent. But he’s never been more excited about personalized nutrition than he is right now, he says. The tools, data, and proof have arrived.

 “In the 20th century, we had to rely on faith,” says the founder of ELISA/ACT Biotechnologies, a company that specializes in delayed all

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