Nutrition Business Journal
Practitioners prescribe growth for direct supplement sales in '07

Practitioners prescribe growth for direct supplement sales in '07

Supplement sales through health practitioners remained brisk and growing in 2007, as new research convinced more physicians and nurses to recommend dietary supplements to their aging Baby Boomer and other patients, and reports of tainted or mislabeled products turned off some consumers to Internet and retail shopping. 

To ensure that their patients get safe supplements that really work, more and more practitioners are taking matters into their own hands, selling the products they trust di

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