Partners To Develop New Products And Markets For Fish Oil Powders
(Orlando, Florida, June 26, 2006) Puleva Biotech, Granada, Spain, a division of Ebro-Puleva and The Wright Group, Crowley, LA., have announced a joint marketing and development partnership aimed at creating new products and markets for omega-3 essential fatty acids based on Puleva Biotech’s fish oils and Wright’s formulation and marketing expertise.
Wright will create a new product line of stable fish oil powders with excellent taste and odor characteristics based on its proprietary SuperCoat® and SMART™ microencapsulation technologies. The products will be designed for use in conventional fortified foods, functional foods and beverages and nutritional supplement applications.
The Wright Group will be exclusively responsible for all sales and marketing activities for the partnership in the U.S. and Canada and Puleva Biotech will be responsible for these activities in European, Asian and other markets where they already have a strong presence.
“This partnership is a natural extension of our already strong relationship with Puleva Biotech. We are totally in sync on issues of quality, technology, marketing strategy and customer care. We are very proud to be aligning ourselves with a world class partner such as Puleva Biotech”, commented Wright’s CEO, Sam Wright. “We look forward to working hard together to satisfy our customers for many years to come.”
Jesus Jimenez, Managing Director of Puleva Biotech, said “this partnership is a big opportunity for Puleva Biotech. We are firmly convinced that our expertise on omega-3 oils together with Wright’s microencapsulation technology allows us to offer the best solution for omega-3 enrichment”.
About Puleva Biotech
Puleva Biotech, a division of Ebro-Puleva, based in Granada, Spain, is devoted to the research, development and commercialization of new products based on natural ingredients with health related benefits that can improve the wellbeing through the prevention of certain diseases. In this sense, the company became an industry leader in high-quality Omega-3 oils some years ago when developed Eupoly EPA/DHA ®, a highly stable, odorless and tasteless refined marine oil that provides a valuable nutritional source due its high content of omega-3 PUFA’s and is essential for a healthy cardiovascular system. More recently, the company has expanded its line of products with the addition of Hereditum ®, a range of premium probiotics isolated from human breast milk.
About the Wright Group
Over the past five years Wright’s strategic vision for growth has been to solidify its core competencies while developing new and innovative methods and processes to add value to its products. Investment in plant infrastructure and equipment has solidified its core competencies and has positioned the company to be known as the leader in the nutritional blending arena. Concurrently, with establishing a solid base in nutritional blending, Wright has developed new and innovative products focused on the functional food market through its proprietary SMART microencapsulation process. By combining leading nutritional blending capabilities with proprietary products such as SuperCoat® microencapsulated nutrients, SuperBlend® premixes, and SuperTab® directly compressible ingredients, Wright has successfully offered it’s customers a unique high quality product range.