Toronto, Ontario, November 23, 2007 – Purity Life Health Products, a division of SunOpta Inc. (NASDAQ – STKL) (TSX – SOY) part of the SunOpta Canadian Distribution Group today announced that it has secured an exclusive distribution agreement with Source Salba Inc. for the distribution of its line of Salba®, in Canada. This is an exclusive agreement where Purity Life will be the only distributors in Canada selling Source Salba Inc. products. Effective immediately, Purity Life will begin to offer all Source Salba products to its substantial customer base across Canada.
David Chapman, President of Purity Life, said “Purity is very pleased to welcome Source Salba Inc. to Purity Life. The growing awareness of Salba® as a power packed functional nutrient is remarkable. The retail demand for Salba® is a real credit to the team at Source Salba Inc. We are very proud that Anne Barnes, Mark Gobuty and the team at Source Salba Inc. has chosen Purity Life to distribute their products in Canada. We will be leveraging our extensive field sales force, inside sales team, our Acton & Vancouver warehouses and our Regional/Key Account Managers to quickly secure listings and begin the sale of Source Salba’s products across all channels of distribution. We view this as a real winning partnership.”
Ann Barnes, CEO of Source Salba Inc. said: “We are excited to be a part of the SunOpta Inc. and Purity Life team as their commitment to customer care reflects our same principles. Our new distribution relationship now allows Source Salba Inc. to offer health and wellness across Canada. Our national presence, combined with first class distribution channels, enables us to better focus on our customer’s needs and offer more functional food products.”
With Purity’s 20 Account Managers, 4 Inside Sales Representatives and 7 Key Account Managers/Regional Managers, complemented by distribution centres in Acton, Ontario and Vancouver, BC, Purity Life is well-positioned to support the distribution of Source Salba products in Canada.
About Purity Life Health Products,
Purity Life Health Products was established in 1984 as a small distributor of natural health products and, over the years, has grown to be Canada's largest supplier and manufacturer of natural health products. Purity Life has over 200 product lines, carries roughly 6,000 SKU's and services over 2,800 customers from both its Eastern (Acton) and Western (Vancouver) distribution facilities. Purity Life has won numerous industry awards, and is home to some of the industry's most newsworthy brands including Quest®, Nature’s Harmony®, Vivitas®, Herbon®, Kyolic®, and RxBalance®.
About SunOpta Inc.
SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the natural and organic food, supplements and health and beauty markets. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food products integrated from seed through packaged products; the Opta Minerals Group, a producer, distributor, and recycler of environmentally friendly industrial materials; and SunOpta BioProcess Inc, which engineers and markets proprietary steam explosion technology systems for the pulp, bio-fuel and food processing industries. Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.
For further information, please contact:
Purity Life Health Products
Matthew James, Senior VP & General Manager 519 853-3511 ext 264 [email protected]
6 Commerce Cres.,
Acton, ON Canada L7J 2X3
T: (519) 853-3511
F: (519) 853-2245