Nutrition Business Journal

Real food for real athletes

Elite athletes and weekend warriors move away from sugary bars and gels

Americans are clearly challenging the stereotype that we’re a nation of sedentary citizens. From 2010 to 2013, U.S. participation in triathlons—which can include the classic Ironman combination  of swimming 2.4 miles, biking 112 miles and running 26.2 miles—grew 25 percent, according to the Outdoor Industry Association. Even those who don’t want to sweat through those 140.6 miles are ramping up their fitness levels. Running USA reports t1.9 millio

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