Nutrition Business Journal

RealDose does digital direct right

Do a few things and do it well rather than do it all halfway

In the olden days—otherwise known as “the 20th century”—selling anything direct-to-consumers gave you a few options.

You could take out a full-page advertorial in a consumer magazine, detailing your product’s value proposition, with the come-on at the bottom to call the toll-free number and get your order in.

You could hire a pitch man for late-night television shows to prattle forth, flash the 800 number, operators are standing

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