Aging, like beauty, has always been in the eye of the beholder, but the age of the beholder may have more to do with that perception than anything.
Adages like “You are only as old as you feel” are soundbite staples in the language of aging, but whether or not that attitude can change the physical realities of getting older (and some believe it does), changing attitudes across age groups should definitely be considered in marketing&nbs
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