Doug Bean, director of marketing and communications at Raisin Rack in Westerville, Ohio
Since we put up a Facebook page, we’ve seen a younger demographic coming into the store with iPhones and BlackBerrys. But it’s not just younger people; we have followers in their 40s and 50s too. When we promoted our store’s anniversary on our Facebook page, it was one of the busiest days we’ve seen all year. We also have videos on YouTube that have seen a good amount of traffic. I think they’re useful because if someone wants to get an idea of our store, they can take a look before they come in.
Niki Wood, assistant manager and public relations manager at Health Beat Natural Foods & Deli in Johnson City, N.Y.
We just started using Facebook. I don’t know if I’m getting any response from it yet, but it’s nice to have the page out there. We mostly use it to post new products, product sales and articles from the magazines we carry.
April Snow, marketing manager at Harvest Market in Hockessin, Del.
We use Twitter for event announcements, coupon and sales updates, and to highlight new products. We look at Facebook as a way to expand on our tweets. We post a lot of community events and recipes on our Facebook page. We also post articles, information on new books coming into the store, and videos; I just did one on how to use a neti pot. It’s amazing what we can share with our customers through Facebook. Our customers teach each other things too, and share recipes. I try to write posts that encourage people to interact.
Carrol Duffield, owner of the Herb Shop in Jonesboro, Ga.
I use Facebook to blog about upcoming events and new products. My daughter, who uses it for her business, got me into it and I’ve interacted with people all over the world. I have a follower in Australia, one in New Guinea and our local customers, of course. Sometimes customers will come in and talk to me about a blog post. I’ve noticed that if I blog about a product, people are more likely to come in asking for it.