Natural Foods Merchandiser
Retailer roundtable: What trend from 2010 do you hope continues in 2011?

Retailer roundtable: What trend from 2010 do you hope continues in 2011?

As retailers look back on 2010 and forward to 2011, whole-food supplements, gluten-free products and local foods top the list of trends they hope will prevail.

Tony Shaffer, assistant store coordinator of Huckleberry's Natural Market in Spokane, Wash.
The biggest trend that I hope to see is gluten-free products. They really exploded on the market in 2010. I think it's great that these products are creating a broader awareness for celiac disease. I think the more aware vendors and consumers are that gluten is causing health issues, the more variety we'll see in gluten-free products to satisfy those needs.


Mike Brown, owner of Natural Health Organic Foods in Cape Girardeau, Mo.
I would say whole-food supplements. We received a lot of enthusiasm from consumers about them last year. Customers have become more educated about these types of supplements and are increasingly asking for them. We've increased our orders to meet demand.


Chris Castillo, general manager of Ellwood Thompson's Local Market in Richmond, Va.
We've seen a tremendous amount of real involvement from customers and producers to support local food. I hope in 2011 this continues not just as a trend, but as a way of life. I don't want it to become like "organic," which has lost so much of its meaning. We work with local growers to make this a sustainable practice, and really try to educate our customers on the local food supply.


Don McMillan, store director of Sunflower Farmers Market in Boulder, Colo.
The biggest purchasing trend has definitely been gluten-free products. I think our store has a wider selection of these items than most grocery stores. I have noticed that people are coming over from conventional stores and discovering us because we are able to offer them more variety in gluten-free products.

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