Nutrition Business Journal

Retailers Adjust to Changing Supplement Scene

Consumer trends, regulatory uncertainty, and online sellers keep everyone guessing

It has been 20 years since Congress signed the Dietary Supplement Health and Education Act into law. It has been a decade since ephedra was banned. Five years have passed since the beginning of the Great Recession. DMAA was blackballed a year ago. Is the dietary supplement industry moving forward or going in circles?  

In many ways, today’s industry looks like yesterday’s. The market still hops from herb to herb and fad to fad just

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