Nutrition Business Journal

Scaling the Individual

How to expand the customer base for nutrigenomics and personalized nutrition

Someday in the not-so distant future, the average American will know intricate details about her genetic makeup, the biological content of her intestinal tract, and the chemical complexion of her bloodstream. In this world, the concept of Nutrigenomics—the understanding of how foods and the environment impact one’s gene expression—will be as accepted as brushing one’s teeth or icing sore muscles. Millions of consumers will cite a laundry list of person

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