You’ve built a brand, cranked out countless products and found a nice niche in the natural products industry. Now what? Some entrepreneurs stay on board forever, but others wish to sell their consumer packaged goods businesses after a few years in the game. Either route is fine, but if you’re toying with shopping your company, there are a few key things to consider. Tom Meriam, partner at Goodwin Procter LLP, explains what potential acquirers are looking for and what you can expect from them.