Should I take on a second brand?

Sometimes, while new natural products companies are still building business, they’re given the chance to acquire another brand from a fellow entrepreneur. Is this a smart move since it might increase your market share? Or will taking over another startup’s baby steal steam from yours? Alek Ramoska, vice president of sales at Hope Foods, has been down this road. Here, he shares his expert advice.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.